Do you love an underdog? Good. We’re Rob and James - two brothers thirsty for change.

Like most of you reading this, our time at uni involved its fair share of nights out. But we quickly realised our go-to drinks weren’t cutting it. Beer bloat after two pints? An alcopop with your daily sugar intake? No thanks. Then we stumbled across a hard seltzer: a simple mix of sparkling water, fruit and alcohol.

Over the years we’d thrown around ideas to start a business together. Having grown up in the Sussex sticks, our childhoods were spent on the south coast. After Rob got his degree in sustainability, we knew this business had to be a force for good. We were just waiting for the golden idea - then we discovered hard seltzers. Refreshing, light and low in sugar - but still delicious - this was the drink we were looking for. So, at 24 and 22 we set about taking on the big guys in our quest to bring better drinks to the masses.

Then came the question of how can our drinks make a difference? We wanted to do things differently to the behemoths in the drinks world. To write our own blueprint and build a brand fit for the 21st century. That’s why each of our flavours supports wildlife conservation, so we can play our part in protecting endangered wildlife. We’re here to address the elephant in the room.

As native seasiders, marine conservation was our first port of call. Although the African plains are a world away from sleepy Sussex, we'd always been struck by how unique its wildlife was. With African wildlife some of the most threatened in the world, we knew this had to be part of our mission.

We’re not naïve enough to think that we can solve these issues alone, but there is strength in the pack. Together we can make a difference.